So what is it that makes me different? In short, my proven track record in ecommerce growth and broad skill set means I’m ideally placed to help you grow your business. I haven’t just sat on the outside in an agency, I haven’t just been a small cog in a static corporate business, I’ve been instrumental in growing several different £multi-million turnover pureplay online ecommerce brands from the inside, and have acquired a vast array of skills and experiences over the past 15 years in doing so. A little of what I can offer is detailed below…
Growth Strategy
Once I fully understand your business and where you want to get to, we can begin to define how we want to get there. This might involve a full ecommerce audit, UX evaluation and testing strategy for your current website, a comprehensive look at your existing marketing channels (and channels you may not have considered), a detailed dive into your website analytical data, and a review of your current business team and/or agency partners. Although understanding your customers and market is critical to what I do, you know your business and customers far better than I do so making best use of that knowledge is vital too; ultimately I’m just here to drive incredible ecommerce growth and make sure you’re spending your resources in the correct areas. It’s a journey I’ve successfully navigated many times in the past for many high growth ecommerce brands, and when I say “ecommerce brands”, I mean brands actually selling products online (occasionally people can muddy that definition a little).
Influential in the company’s fast growth
I worked with Jon when he was head of ecommerce at C2O. Jon was influential in the company’s fast growth. Leading a team to rebrand the whole website that had a huge impact on conversion rate and helped build the foundations for C2O’s success. Jon is a down to earth gent that always has time for you in, or outside of work. He was a pleasure to work with.
An invaluable asset to any business
Highly skilled, fantastic communicator and extremely enthusiastic towards all aspects of business. I’ve thoroughly enjoyed working with Jon and believe he would prove an invaluable asset to any business. Jon is solution orientated and focused on achieving the best results for the business at all times. I can’t recommend him highly enough.
Agency Selection & Management
Finding the right agency partners to grow your business is not easy. How do you even start selecting the right agency to help your business grow? If you don't have any expertise in website development for example (and why would you), how do you know if what a development agency is telling you is honest and correct? My extensive experience and skill set allows me to talk natively to agencies across a huge range of areas, including web development (e.g. Magento and Woocommerce), branding and digital marketing, to ensure your business is working with the right people and that they're giving you honest and transparent information.
Oh, and one more thing, I'm completely impartial when it comes to recommending the right agencies or partners to work with; no one agency is right for every client in every situation. Consequently, I never take any referral fees or kick backs from agencies.
Jon’s an asset in the eCommerce space
Jon is a pleasure to work with and has expertise both as a successful eCommerce digital marketer and strategist, but also on the development side where he has impressive technical knowledge on how website changes should be made. This makes for a great partnership and improves the efficiency and effectiveness of work we carry out for Jon and the Behrens Group. Jon’s an asset in the eCommerce space and I would highly recommend his services.
Clear strategic integrity and focus
I have worked with Jon on a number of projects and was delighted to reconnect when he joined Lindy Bop. He has clear strategic integrity and focus – he manages process and people extremely well. He is a shrewd judge of creative work and manages to link this to strong commercial awareness and drive. He manages to make work interesting and rewarding so in my book that makes him a top man.
Knows his stuff when it comes to ecommerce
Working with Jon at Sosandar has been a pleasure. He is approachable, easy to get on with and has a clear and logical method of work. Jon certainly knows his stuff when it comes to ecommerce, digital and development and I can happily say he that he is a great asset for businesses looking to improve their performance in the online space.
Working with Jon is a breath of fresh air
Working with Jon is a breath of fresh air; full of ideas and enthusiasm, with an excellent understand of the technical aspects underpinning the whole project. He strives for greatness in everything he approaches whilst having a good appreciation of the practical constraints of time, budgets & functionality. Very enjoyable working with Jon.
The video below gives a little bit of insight around the relationships I build with agencies and how I'm able to manage those agencies so effectively.
Team Recruitment
I've been building happy and high-performing digital and ecommerce teams for over 10 years. Hiring the right people is absolutely critical for the long term success of any ecommerce business yet many, many businesses get this very wrong. I can help at every stage of the hiring process, from identifying which roles you actually need to recruit (and when) right through to the actual interview and offer stage. I also have great relationships with many North-West based recruitment agencies and freelance recruiters.
A fantastic person to work for
Jon is a fantastic person to work for. He is organised, fair and honest with all his staff and is extremely competent in his profession. It was a pleasure working together.
A wealth of eCommerce and digital knowledge
When I worked with Jon at LullaBellz, he showed a wealth of eCommerce and digital knowledge. As my manager he encouraged my work and helped improve it. Jon was always supportive, a great communicator and very fair to work for.
An excellent manager who is able to inspire, motivate and get the absolute best out of his team
I’ve been part of Jon’s digital teams at two successful ecommerce businesses; he is an excellent manager who is able to inspire, motivate and get the absolute best out of his team. He possesses sound commercial judgement and a great knowledge of both ecommerce and digital marketing.
The experience and level-headedness to make well-informed business decisions
Jon has an in-depth knowledge of all elements of digital marketing and the experience and level-headedness to make well-informed business decisions, always with an eye on the bottom line. He is also an excellent line manager and would be a valuable asset to any business.
Best boss ever
I worked with Jon at Lindy Bop. Best boss ever.
Helped unify the team under common goals to grow the business
Jon had a keen insight into the industry and was very focused on making the correct decisions to drive the business forward. He gave me the confidence to develop the paid channels I am in charge of as a good manager should and helped unify the team under common goals to grow the business.
Ready to Talk More?
The above is just a very brief summary of what I can offer. If you think I might be able to help your business grow, please don't hesitate to get in touch for an informal initial discussion.